TAG Creative has a longstanding relationship with the Matrix brand portfolio, including Biolage. This video launched a fresh new brand direction for Biolage specifically targeting the world of salon owners and stylists. The creative jumped off from the brand’s bold tagline: “Professional By Nature, Honest By Choice” and centers around the idea that natural haircare is in fact a conscious choice. The challenge: to showcase professional hair results within a more natural, green environment as opposed to the sterile studio look most commonly associated with salon brands. TAG’s film featured talent with amazing, healthy-looking hair amidst the lush greenery of an open field. Other TAG projects for Biolage include the launch of its Cleansing Conditioner line, Biolage R.A.W. and Biolage Advanced Full Density.