Maybelline New York: Great Lash Real Impact

Maybelline’s Great Lash has been the leader in the mascara category for decades. Now a more natural-looking formula opens up the product to even more beauty consumers. Maybelline knew they could trust TAG to revamp their iconic brand without compromise. Shot on location in New York, TAG Creative embraced the brand's unapologetic attitude — reminding consumers to forget fake and get real in this television spot.