Maybelline New York: Make it Happen

The anthem video features women "makers," a mix of brand spokesmodels and real NYC women, all of whom inspire other women to get out thereā€¦and make it happen. In addition to the digital video, TAG also created a suite of stills and digital content for social, and a global dossier to support the rollout worldwide

TAG created a full suite of digital content, celebrating individual makers-from Maybelline makers like Gigi Hadid to lesser known, but equally ambitious real girls.