Urban Decay: Brand Video

TAG’s directive was to conceive, produce and shoot a video celebrating the qualities central to the brand’s identity: Feminine, Dangerous and Fun. Through bold, editorial makeup looks, energetic pacing and colorful, neon graphics, TAG brought to life the brand’s tagline “Beauty With an Edge.” On set, the utmost attention was given to perfecting the makeup looks and lighting, while also creating an environment that allowed for playful scenarios to emerge. The result? An explosion of color and activity.