To celebrate the iconic design of the Museum Classic and the new chronograph, we created a spot that feels timeless, with images of effortless, approachable luxury. Our goal was to Integrate the tenets of Movado's new branding into a product-centric commercial in a way that feels harmonious, imaginative, and energetic. The creative is a play on the idea of the Museum Classic: the watch as a work of art and the dot as an icon.