Maybelline New York: Make it Happen
Maybelline’s Make It Happen movement celebrates women who are pursuing their passions, creating the life they want, and carving out a name for themselves. In a bold move, the brand adopted the new tagline Make It Happen to redefine female empowerment, action and creativity. The anthem video featured women "makers," a mix of brand spokesmodels and real female artists and entrepreneurs, all of whom inspire other women to get out there…and make it happen. In addition to the digital video, TAG also created a global dossier in addition to a suite of stills and digital cutdowns for social.