Calvin Klein: for Him & for Her

Developed to reinvent and refine Calvin Klein’s CK for Him and for Her brand positioning, this piece personifies and brings to life the CK man: cool, sexy, urban, and always well groomed.

For Calvin Klein’s CK for Her fragrance, which evolved into CK Downtown, TAG created a full suite of content, including a filmed casting, individual profiles depicting different downtown girls, and a lifestyle video nuanced with a soundscape of takes on confidence, individuality and sexiness.