Bond No.9: New York Lips

The luxury fragrance company Bond No 9 decided to launch a first of lipstick collection in celebration of Valentine’s Day, and created a prestige souvenir case in which to package their first vibrant red color collection. TAG was brought on to create a suite of digital content, launching the line in an iconic NY way giving homage to the city and highlighting the unique refillable case that is itself a collector’s item.